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About us

Baxter Media’s Baxter Student Ambassador Program (BSAP) is committed to identifying the industry’s most-promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities.

Important Dates

October 30, 2025 – Applications open
February 11, 2026 – Applications close
February-March 2026 – Finalist presentations
May 2026 – Winners announced in special BSAP issue of Travel Courier magazine

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Baxter Media @2025