Our Ambassadors
Baxter Student Ambassadors 2026
Participating Schools
Become a BSAP Sponsor
Do you have a unique learning experience to offer our Ambassadors? Do you want to connect with the next generation of travel industry leaders, while getting an honourable mention in Travel Courier magazine? Then contact us to discuss how you can get involved with BSAP!
News
Congratulations to the 2026 Baxter Student
Congratulations to the 2026 Baxter Student Ambassadors The 2026 Baxter Student Ambassadors were officially announced in the May 16 issue […]
Students Tackle Real-World Tourism HR Challenges
Students from Toronto Metropolitan University, University of Guelph, and Université du Québec à Montréal/Institut de tourisme et d’hôtellerie du Québec […]
ITHQ Hospitality Program Receives National SMART+
Institut de tourisme et d’hôtellerie du Québec has announced that its Applied Bachelor’s Degree in Hospitality and Hotel Management is […]
Help Shape Canada’s National Occupational Standard
The Outdoor Council of Canada and Tourism HR Canada are seeking volunteers to participate in virtual consultation sessions to help […]
Canada Summer Jobs Program Opens with 100,000
The federal government has opened the 2026 Canada Summer Jobs (CSJ) hiring period, with up to 100,000 summer jobs expected […]
So Much More Than a Job
As a Black woman living in Nova Scotia, René Boudreau knew firsthand how underrepresented her community was. She set out […]
Destination BC launches Same Day Game Day for FIFA
Destination BC has launched Same Day Game Day, a program designed to help visitors attend FIFA World Cup 26™ matches […]
National Tourism Week Returns
National Tourism Week, led by the Tourism Industry Association of Canada, runs from April 20–24 to highlight the economic and […]
What others have to say about BSAP
Instructors, Sponsors and Ambassadors share their experience
Participating in BSAP provided me with valuable experiences, skills and knowledge to use in my future career endeavors. The Baxter Student Ambassador Program helped me gain a deeper understanding into the tourism world. I am thrilled to have been part of the program
Dani Berezowsky
They [the students] were all amazing and so great to hear the passion and enthusiasm from each of them. On behalf of Trees4Travel I want to thank Baxter for this opportunity and to meet some rising stars!
Fiona B.
I think investing in the education and development of students pursuing careers in the Tourism & Travel industry is essential to ensure a sustainable and successful future for the industry. We need passionate people who love the industry as the tourism industry is a vital part of our local, national, and global economy.
Andrea Dixon
Baxter Student Ambassadors 2026
As the Baxter Student Ambassador Program (BSAP) enters its 12th year, it continues to play an important role in supporting and developing emerging talent in Canada’s travel and tourism industry. Each year, one student from every participating school is selected to represent their institution through a competitive application process, which includes a written submission and a live presentation evaluated by a panel of industry judges.
2026 marks a pivotal year for the program, with several key updates aimed at strengthening its impact and expanding its reach. Most notably, BSAP has launched a fully refreshed website designed to welcome incoming applicants, celebrate our past ambassadors and serve as a central hub where young professionals can access industry information and highlight their accomplishments (baxterambassadors.com).