Our Ambassadors
Baxter Student Ambassadors 2026
Participating Schools
Become a BSAP Sponsor
Do you have a unique learning experience to offer our Ambassadors? Do you want to connect with the next generation of travel industry leaders, while getting an honourable mention in Travel Courier magazine? Then contact us to discuss how you can get involved with BSAP!
News
Explore Career Opportunities with TravelBestJobs –
Looking to start your career or take the next step in the travel industry? TravelBestJobs, Baxter Media’s dedicated job board, […]
Ontario Announces 2026 Tourism Awards of
The Tourism Industry Association of Ontario (TIAO) has announced the winners of the 2026 Ontario Tourism Awards of Excellence, recognizing […]
Applications now open for Air Canada’s Judy
Women pursuing careers in aviation have an opportunity to receive financial support through the eighth annual Captain Judy Cameron Scholarship, […]
Tourism HR Canada Announces Inclusive Tourism
Tourism HR Canada is hosting a Belong: Inclusive Tourism Hiring Fair on February 25, 2027, in Ottawa, connecting tourism and […]
Applications Open for the 2027 Baxter Student
Applications are now open for the 2027 Baxter Student Ambassador Program (BSAP)! Presented by Baxter Media, the program recognizes outstanding […]
Smart Serve scholarships support Ontario’s next
Students pursuing careers in hospitality and tourism in Ontario can access scholarships and bursaries through Smart Serve Ontario. The awards […]
Have a tourism business idea? TIAC wants to hear it
The Tourism Industry Association of Canada (TIAC) is inviting aspiring and established entrepreneurs to apply for Lobster Tank, a pitch […]
BSAP Applications Open Soon!
Applications for the 2026/2027 Baxter Student Ambassador Program (BSAP) open October 30, giving tourism and hospitality students across Canada the […]
What others have to say about BSAP
Instructors, Sponsors and Ambassadors share their experience
Participating in BSAP provided me with valuable experiences, skills and knowledge to use in my future career endeavors. The Baxter Student Ambassador Program helped me gain a deeper understanding into the tourism world. I am thrilled to have been part of the program
Dani Berezowsky
They [the students] were all amazing and so great to hear the passion and enthusiasm from each of them. On behalf of Trees4Travel I want to thank Baxter for this opportunity and to meet some rising stars!
Fiona B.
I think investing in the education and development of students pursuing careers in the Tourism & Travel industry is essential to ensure a sustainable and successful future for the industry. We need passionate people who love the industry as the tourism industry is a vital part of our local, national, and global economy.
Andrea Dixon
Baxter Student Ambassadors 2026
As the Baxter Student Ambassador Program (BSAP) enters its 12th year, it continues to play an important role in supporting and developing emerging talent in Canada’s travel and tourism industry. Each year, one student from every participating school is selected to represent their institution through a competitive application process, which includes a written submission and a live presentation evaluated by a panel of industry judges.
2026 marks a pivotal year for the program, with several key updates aimed at strengthening its impact and expanding its reach. Most notably, BSAP has launched a fully refreshed website designed to welcome incoming applicants, celebrate our past ambassadors and serve as a central hub where young professionals can access industry information and highlight their accomplishments.