Applications Open for the 2027 Baxter Student Ambassador Program

Applications are now open for the 2027 Baxter Student Ambassador Program (BSAP)! Presented by Baxter Media, the program recognizes outstanding students pursuing post-secondary studies in travel, tourism and hospitality at participating Canadian colleges and universities.

Two finalists from each participating school will be selected based on the strength of their application, academic performance and potential as future industry leaders. Finalists will advance to the presentation round in March and April, where they will deliver a short presentation on a topic assigned by Baxter Media and program sponsors to a panel of judges. 

One Baxter Student Ambassador will then be selected from each participating school.

Selected ambassadors will receive an award or bursary, one-on-one mentorship from an experienced tourism professional, industry networking opportunities, professional recognition and a profile in the annual BSAP Special Edition of Travel Courier.

Students interested in applying must submit their completed application, including essay-style responses and a résumé/CV, by February 10, 2027.

Apply now: baxterambassadors.com/apply-now