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National Tourism Week Returns

Apr 7, 2026

National Tourism Week, led by the Tourism Industry Association of Canada, runs from April 20–24 to highlight the economic and

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Amex GBT study finds Gen Z most optimistic about the future of business travel

Apr 7, 2026

New research from American Express Global Business Travel (Amex GBT) and Ipsos found that Gen Z business travellers reported more

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ACTA Opens Applications for Aurora Expeditions Cruise Experience and 2026 Avalon Wate

Apr 7, 2026

ACTA has announce a first-of-its-kind immersive educational expedition experience in partnership with Aurora Expeditions. The unique professional development opportunity will

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Final Selection Underway for Baxter Student Ambassadors

Apr 7, 2026

Following a highly competitive selection process, 28 outstanding students from across Canada advanced to the final presentation stage of the

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Travel Press

  • WTM London taps into trends; Intrepid's Canadian business booming; Air Canada responds to demand; and more
  • Canadians embrace small group travel as Intrepid sees its business booming  
  • Air Canada responds to Canadians’ travel priorities with new routes
  • Porter celebrates 20th with launch of limited-edition birthday collection
  • ACTA will mark 50th with National Summit, cross-Canada events in 2027
  • Goway celebrates roadshow success, invites advisors to virtual finale
  • Collette launches new travel advisor loyalty program
  • Air Canada, United bring Super agents together in Porto; Plenty of new trips from Trafalgar; travelbrands launches holiday campaign; and more
  • Trafalgar unveils over 70 new trips for 2027
  • travelbrands Launches “Hope. Inspire. Smile.” Holiday Giving Campaign
  • Scenic Group celebrates 40th with advisor incentives and special offers
  • Bruce Poon Tip explores the future of leadership in new book
  • WestJet Vacations expands its all-inclusive lineup
  • Uganda showcases its beauty and majesty at Toronto event
  • YVR advisors discover the Mexican Caribbean; Air Canada adds U.S. lift; G Adventures unveils 2027 fams; and more

About us

Baxter Media’s Baxter Student Ambassador Program (BSAP) is committed to identifying the industry’s most-promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities.

Important Dates

Oct 30, 2026- Applications open
Feb 10, 2027- Applications close
Feb 24, 2027- Finalists announced
March – April, 2027 – Finalist presentations
May 2027 – Winners announced in special BSAP issue of Travel Courier magazine

Recent posts

Smart Serve scholars 13 Oct 26 98 Views
Have a tourism busin 13 Oct 26 93 Views
BSAP Applications Op 13 Oct 26 214 Views

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