50 exhibitors onboard for the inaugural TravelPress Live! show floor

Coinciding with an exciting and informative lineup of panel discussions and masterclasses, the TravelPress Live! show floor on June 17th is shaping up to be a highlight of the inaugural festival-style event. 

“TravelPress Live! is fundamentally different from a traditional trade show. Rather than rows of static booths and passive product displays, the show floor is designed as an immersive, high-energy fan and brand experience where attendees actively participate, interact, and engage,” shares Wendy McClung, Executive Vice President of Baxter Media. “This will not feel like a conventional expo floor with generic signage and sales tables. Instead, the environment is built around large-scale activations, live entertainment, social moments, and memorable experiences that drive excitement, foot traffic, and shareable content, for example, Portugal’s World Cup viewing area, Collette’s perfume bar, Spain’s culinary delights, Ireland’s golf simulator. And there’s so much more!”

Read more at: https://www.travelpress.com/50-exhibitors-onboard-for-the-inaugural-travelpress-live-show-floor/