So Much More Than a Job

As a Black woman living in Nova Scotia, René Boudreau knew firsthand how underrepresented her community was. She set out to change that—through the power of travel and tourism. Her immense pride in her home and her culture, and her belief in the power and impact of fair representation led her to launching her own tourism business, Elevate and Explore Black Nova Scotia. 

Her mission was clear: improve representation, so more people will feel welcomed. By shining a spotlight on the Black community exploring and enjoying all the wonders of Nova Scotia, René knew she could compel more Black travellers to visit—and keep coming back. 

Throughout René’s advocacy, for her community and her home province, she has experienced profound personal growth, gaining the confidence to use her voice as a force for positive change. Her career in tourism became so much more than a job—it’s a way of honouring her home and her people—and she’s proud of it. 

Discover René’s journey