What is Skål
Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
Vision
Be a trusted voice in travel and tourism
Mission
Through our leadership, professionalism and friendship, work together to achieve our Vision, maximize networking opportunity and support a responsible tourism industry