About BSAP


Baxter Media’s Baxter Student Ambassador Program (BSAP) is committed to identifying the industry’s most-promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities.

Based on a combination of academic success, industry and community involvement, leadership skills, and a skill-testing project, one graduating student from each participating school is designated as the Baxter Student Ambassador.

Every year, amazing opportunities for learning and networking await the winning Ambassadors. Through inspiring prizes, hands-on experience, professional development, networking, membership opportunities, and special event invitations, these elite students will be empowered as they begin their careers in the exciting world of travel.

Launched in 2014/15 with Humber College, BSAP is the only travel and tourism student mentoring program of its kind in Canada offering learning and networking opportunities for aspiring travel industry professionals.

Want to be involved in the Baxter Student Ambassador Program? Send a note to BSAP Program Director, Wendy McClung, at wmcclung@baxter.net for more information.