The Tourism Industry Association of Ontario (TIAO) is recognized as the umbrella organization for leading associations, destination marketing organizations, regional tourism organizations, educators, students and businesses serving Ontario’s diverse tourism industry. Collectively representing 180,000 businesses and 372,000 employees dedicated to operating and promoting the province’s powerful tourism infrastructure, TIAO provides a strong, unified voice for the sector and advocates the importance of tourism to government to help the industry grow and prosper. Additionally, TIAO is dedicated to excellence in workforce development, and promoting tourism as a career. The association has partnered with Baxter Travel Media to deliver its Student Ambassador Program to further this goal, alongside TIAO’s newly launched student membership chapter.