Travel trends are constantly evolving, shaping the future of travel products and services. Read on for some of the latest data on travel trends and consumer purchasing behaviour. 

Travellers crave sustainability, but cost remains a barrier

A new report by the World Travel & Tourism Council (WTTC) reveals that cost and quality remain the dominant priorities for travellers, outweighing sustainability considerations. 

Across all consumer segments, more than 50% say cost is the most important factor influencing purchasing decisions, while around 30% prioritize quality. In stark contrast, sustainability is a primary factor for only a small minority, ranging from 11% to 7% even among the most environmentally conscious groups.

A lack of visibility also remains a significant barrier to progress. More than 10% of respondents reported no exposure to sustainability messaging or information through any channel, including mainstream media, social platforms or community-driven initiatives.

Read more on TravelPress.com.

To access the full report, which further explores the critical gap between travellers’ desire for sustainable options and their actual behaviour, please visit the WTTC Research Hub.

MSC Cruises taps into 2025 trends driving change

MSC Cruises is offering insight into important influences that are impacting how holidaymakers are researching and booking cruises. Some of the trends that will be shaping the decisions of travellers in 2025 are:

  1. Coolcations: Cooler destinations are rising in popularity as travellers seek out milder climates in place of traditional ‘summer sun’ hotspots.
  2. Radical Sabbaticals: With workplaces being increasingly more flexible with remote work, and more companies offering sabbaticals as an employment perk over the last few years, there’s a heightened eagerness to take extended work breaks in the middle of careers to travel.
  3. Set-Jetting: Travellers are inspired to visit a destination because of a book, movie or television series.
  4. Craving for Culinary Tourism: Fuelled by appreciation for diverse flavours, social media’s influence, and a desire to discover new tastes, culinary tourism is surging in popularity.
  5. Elevated All-Inclusive Holidays: All-inclusive holidays have long been a favourite for their ease and convenience, but there has been a noticeable shift towards travellers being increasingly willing to spend more for an elevated all-inclusive experience.

Learn more on TravelPress.com.