18 exceptional students from across Canada have been named 2025 Baxter Student Ambassadors after a competitive application process, including a written questionnaire and a virtual presentation before a panel of judges. 

As Ambassadors, they embody excellence in the qualities needed for success in the travel, tourism and hospitality industry — strong communication, analytical skills, a forward-thinking mindset, service to others and many more. 

To support their entry into the workforce, Ambassadors will receive a prize package that includes:

  • Bursary funding
  • A profile in Travel Courier magazine
  • A chance to win complimentary attendance to a Tourism Industry Association of Ontario conference 
  • A chance to win a $500 travel credit to Contiki 
  • BSAP Ambassador distinction on resumes and social media

In addition, Ambassadors have been matched with industry mentors who were hand-selected based on their unique goals. Mentors will provide guidance on career path, networking opportunities, resume and interview skills and more. 

This year’s group of Ambassadors have exciting career aspirations ranging from destination marketing and travel advising to food and beverage management and airline support staff. Several have an entrepreneurial spirit and aim to one day open their own travel agency or experiential art attraction. 

Readers will be able to get to know the Ambassadors further through their profiles in the BSAP edition of Travel Courier magazine. Make sure to check your inbox on May 15 to access the special issue. 

Thank you to our sponsors for supporting our Baxter Student Ambassadors. For the complete list of sponsors, click the Sponsors tab to the left.