Jamaica’s Minister of Tourism, Edmund Bartlett is hailing as ‘transformational’ the initiative by Sandals Resorts International to leverage Artificial Intelligence (AI) to train its employees, through the use of virtual and augmented reality. Pointing out that the initiative had the potential to dramatically reshape the education and training landscape in the tourism sector and other […]
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TIAO Tourism Workforce Sustainability Program
TIAO is now accepting registrations for the Tourism Workforce Sustainability Program, which aims to expand and diversify Ontario’s tourism workforce while helping employers retain employees for the long-term sustainability of their businesses and the industry. Employers who register for the program receive resources to help expand, diversify and retain their workforce, including support to offer […]
Careers to Inspire − Discover Tourism Profile
Anjuli Bhatia is Rediscovering Her Love of Canada As the owner and operator of Canada Revealed—a boutique trip planning service specializing in Canadian exploration—Anjuli Bhatia has become a bona fide expert in Canadian tourism. Over 15 years working in the tourism industry, she’s honed her expertise selling Canada. Her passion for travel and making community […]
National Tourism Job Fair
The Tourism Industry Association of Canada (TIAC) is set to revolutionize the way tourism operators and job seekers connect with its upcoming National Tourism Job Fair, in partnership with Tourism HR Canada and Baxter Media. This innovative virtual event brings employers and potential employees together. It also offers access to insightful speakers and learning opportunities. […]
Blue Diamond, West Indies School of Hospitality rising standards
Blue Diamond Resorts, West Indies School of Hospitality Launch New Initiative Blue Diamond Resorts and the West Indies School of Hospitality (WISH) have formed a ‘strategic partnership’ aimed at raising the standards of hospitality education across the Caribbean. The initiative, which began in September 2023, will extend the benefits of a world-class learning program to […]
Gen Z Looking For Good Value In Group Travel
There was lots of speculation over the resiliency of group travel during the pandemic, with the consensus amongst travel professionals being that the segment would bounce back. However, questions remained as to how group travel would evolve in light of the pandemic and how the growing market of Gen Z travellers would contribute to trends […]
Baxter Student Ambassador Program Turns 10 and Looks to the Future
Welcome to the new BSAP newsletter, which celebrates our 10th anniversary and ushers in a new era of the program. For a decade, the Baxter Student Ambassador Program has existed to: ENCOURAGE young people to get involved in the travel industry FOSTER networking opportunities for graduating students MENTOR the next generation of travel professionals CULTIVATE […]
The Baxter Student Ambassador Program Turns 9
Zephan McMillan Joins The BSAP Team The Baxter Student Ambassador Program is about to enter into its 9th year of successfully introducing students in Travel & Tourism and Hospitality Programs across Canada to the travel industry. We know this Program has helped to provide a better understanding of what careers are available to graduates and […]
Welcome to BSAP 2022
Baxter Media’s Baxter Student Ambassador Program remains committed to identifying the travel industry’s most-promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities. BSAP is the only travel and tourism student mentoring program of its kind in Canada, offering learning and networking opportunities for aspiring travel industry professionals. BSAP plays a […]
Back In Full Swing: The Baxter Student Ambassador Program Returns For 2022
Now more than ever, the Baxter Student Ambassador Program (BSAP) plays a vital role in the long-term survival of the travel industry. Now in its 8th year, the program continues to work with colleges and universities from all across Canada to identify the most promising student talent in participating travel, tourism, and hospitality programs. Every […]