Finalists are Being Selected for the Baxter Student Ambassador Program 2024

Applications have been rolling in for the 2024 Baxter Student Ambassador Program and the next phase of the program is underway — two finalists from each school will go head to head with an industry-related skill-testing presentation to a panel of judges! Following the presentations, the judges panel will select the Baxter Student Ambassador from each school.

BSAP applicants truly have bright futures in the travel industry, as was evident to the BSAP team when they attended the 24th annual Career Expo hosted by the School of Hospitality & Tourism at Seneca Polytechnic on February 5. It was an inspiring event, with 2,000 students networking with organizations where they might like to work for co-op placements, internships, or full-time post-graduation. 

With review of the BSAP applications underway, and the finalization of the prize package in progress, the BSAP office is buzzing with anticipation. Baxter Media is also pleased to announce the return of the print issue of the special edition of Travel Courier magazine featuring the professional profiles of this year’s winning Baxter Student Ambassadors. The special issue will be released on May 16 along with the digital edition, for travel professionals across Canada to be introduced to bright new talent in the industry.


Eilish Vicencio-Heap

BSAP Coordatinor

[email protected] 

Gen Z is Travelling to Advance Their Careers

New research from StudentUniverse in The State of Student & Youth Travel Report reveals a leading motivator for Gen Z travellers: engaging in vocational travel to gain communication skills, work or volunteer experience, and cultural understanding that will help them on their career path. The report shows that 87% of Gen Z believe vocational travel improves their employability and 79% would travel specifically to increase their employability. 
Click here to read the full study: https://indd.adobe.com/view/3dafa77f-ec4f-495a-98b0-5f689bd05a22

The Travel Institute Celebrates 60th Anniversary with New Offerings

The Travel Institute, a leading educational provider for new and seasoned travel agents, is celebrating its 60th anniversary. Agents can look forward to the following celebratory elements, with more being announced throughout the year:

  • A scholarship fund dedicated to the TRIPKITSM course, which provides education in six areas crucial for any travel agent: air travel, ground transportation, accommodations, tours, cruising, and geography, as well as key sales and marketing practices.
  • A new webinar series featuring insights from industry executives, plus announcements of new destination and niche travel specialty curriculums.
  • Special gifts will be available for The Travel Institute certified agents at industry events.
  • A historic timeline featuring The Travel Institute’s achievements and impact on the industry. 

Click here to learn more: https://www.thetravelinstitute.com/60th-anniversary/

Continue Your Education with the A.I. Insights Interview Series

The travel industry is increasingly embracing Artificial Intelligence (A.I.), with tour operators, travel agents, hoteliers, and other providers viewing it as a valuable tool for use within their businesses.

In the A.I. Insights webinar interview series, Canadian Travel Press’ executive editor, Bob Mowat, talks with leading experts to gather insights on how A.I. will shape the future of travel distribution.

The next installment is scheduled for March 5 and will feature Adrian Lopez, the head of Flight Centre Travel Group’s new A.I. Center of Excellence, discussing the empowering benefits of A.I. and how it improves customer experience, employee productivity, and more. 

Register for free here: https://www.bigmarker.com/baxter-media3/Travel-Webcast-A-I-Insights-Conversations-with-the-Experts-featuring-Flight-Centre-s-Adrian-Lopez

Thank You to Our 2024 BSAP Sponsors

Sponsors enable Baxter Student Ambassadors to receive a jumpstart in their careers through bursaries, prizes, networking opportunities, their professional profile published to thousands of our readers, and more. 

For BSAP sponsorship inquiries, contact [email protected] and find out how you can reach the next generation of the travel industry.