BSAP NEWS

Baxter Media is pleased to be entering the 10th year of the Baxter Student Ambassador Program, the only travel and tourism student mentoring program of its kind in Canada. Our goal is to support students as they prepare to launch their careers, and to ensure that the travel industry continues to be revitalized with up-and-coming talent.


This year, BSAP will reach approximately 2,000 students in travel, tourism, and hospitality programs at 18 colleges and universities across Canada. Based on a combination of academic success, industry involvement, leadership skills, and industry-specific skill testing presentations, one exceptional student from each post-secondary institution will be selected as the Baxter Student Ambassador from that school.

Subscribe to this free monthly newsletter to learn how BSAP and its partner organizations are supporting the travel industry through the program. For a limited time, new subscribers will be entered into a draw to receive 1 of 4 $25 gift cards. 


Thank You to our 2024 Sponsors

Sponsors enable Baxter Student Ambassadors to receive a jumpstart in their careers through bursaries, prizes, networking opportunities, their professional profile published to thousands of our readers, and more. 

For BSAP sponsorship inquiries, contact [email protected] and find out how you can reach the next generation of the travel industry. 


Participating Institutions

Baxter Media is delighted to be partnering with the following schools this year:

  • Algonquin College, Ottawa, ON
  • British Columbia Institute of Technology, Burnaby, BC
  • Capilano University, North Vancouver, BC
  • Centennial College, Toronto, ON
  • Conestoga College, Kitchener, ON
  • Fanshawe College, London, ON
  • Fleming College, Toronto, ON
  • George Brown College, Toronto, ON
  • Georgian College, Barrie, ON
  • Holland College, PEI
  • Humber College, Toronto, ON
  • Mohawk College, Hamilton, ON
  • Niagara College, Niagara on the Lake, ON
  • Red River College, Winnipeg, MB
  • Toronto Metropolitan University, Toronto, ON
  • Southern Alberta Institute of Technology, Calgary, AB
  • Seneca College, Toronto, ON
  • Vancouver Island University, Nanaimo, BC

“The students were all amazing and so great to hear the passion and enthusiasm from each of them. On behalf of Trees4Travel I want to thank Baxter for this opportunity and to meet some rising stars!” 

Fiona A Barclay, Trees4Travel, 2023 Sponsor

Participating in BSAP provided me with valuable experiences, skills and knowledge to use in my future career endeavors. The Baxter Student Ambassador Program helped me gain a deeper understanding into the tourism world. I am thrilled to have been part of the program.”

 — Dani Berezowsky, Alumni BSAP Ambassador

“Our students have participated in the BSAP for 5 years and it has provided them with some great mentorship opportunities in the industry!”

Stephanie Mercredi, Professor, SAIT


Don’t miss out on the upcoming National Tourism Job Fair, hosted by the Tourism Industry Association of Canada (TIAC) in partnership with Baxter Media and Tourism HR Canada. An ecosystem of growth and collaboration, this free virtual event will allow job seekers to network with industry leaders and explore career opportunities. 

Employers will have the opportunity to: 

  • Interact directly with job seekers 
  • Showcase employment opportunities 
  • Standard booth 
  • Include downloadable resources and upload short videos 
  • Host information sessions 
  • Attend educational seminars 

To learn more and to register, visit: https://tiac-aitc.ca/cgi/page.cgi/National_Tourism_Job_Fair.html

To discuss enhanced sponsorship opportunities please contact Greg Ohman of Baxter Media at [email protected] or (403) 804-3497.


Powered by Tourism HR Canada and funded by the Government of Canada, Propel launches careers by placing tourism and hospitality students in paid work integrated learning opportunities. 

The program is beneficial for employers, students, and educational institutions alike. Employers benefit by receiving a wage subsidy to hire bright new talent, while educational institutions can complement their existing internship opportunities with new partnerships across the country. 

Learn more about Propel and register for an information session here: 

https://tourismhr.ca/programs-and-services/propel-student-work-placement-program/ 
To learn more about the Baxter Student Ambassador Program, go to baxterambassadors.com.